Difference between revisions of "Media kit"

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[[Geocaching]] is a high-tech treasure hunt where you track down [[cache]]s hidden by other players.
 
[[Geocaching]] is a high-tech treasure hunt where you track down [[cache]]s hidden by other players.
 
[[Cache]]s are often in spectacular places such as waterfalls, lookouts or perhaps cunningly [[camouflage]]d in a city park.
 
[[Cache]]s are often in spectacular places such as waterfalls, lookouts or perhaps cunningly [[camouflage]]d in a city park.
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 +
==Quick Geocaching Australia Facts==
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* Over 9,200 caches hidden in Australia (September 2015)
 +
* ??? registered players (September 2015)
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* Currently averaging 1 new cache found every 50.47 minutes (August 2015)
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* Currently averaging 1 new cache hidden every 18.46 hours (August 2015)
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* Unique cache formats not offered elsewhere like [[Virtual cache]], [[Locationless cache]], [[Moveable cache]] and [[Trigpoint]]
  
 
==Potential story angles==
 
==Potential story angles==
  
* Growing, with over 7,000 caches in Australia
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* Combine your love of high-tech with a passion for the outdoors
* Combination of high-tech and outdoor activity
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* Start Geocaching Today! You may already have all the tools you need in your bag or pocket(a GPSr unit or a GPS enabled smartphone or tablet)
* There could be something hidden in your local park
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* Geocaches are everywhere - you may be surprised to discover caches hiding in locations right near you
* Good for all ages - families can do easy terrain, adventurers can do the ones which require abseiling, etc
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* Great fun for all ages and stages - Players include families with babies and young children right through to retirees traveling the country
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* See more of Australia - Geocaching takes you to places you through you knew but never really discovered
  
 
==Sample caching adventures==
 
==Sample caching adventures==
  
===Family caching===
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* Family
===Adventure caching===
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* Adventure
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* Humour
  
 
==Publishable Photos==
 
==Publishable Photos==
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Coming Soon.
  
==Media Coverage==
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==Past Media Coverage==
We have collated our previous [[media coverage]].
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We have collected previous [[media coverage]].

Latest revision as of 15:24, 3 September 2015

What is Geocaching?

Geocaching is a high-tech treasure hunt where you track down caches hidden by other players. Caches are often in spectacular places such as waterfalls, lookouts or perhaps cunningly camouflaged in a city park.

Quick Geocaching Australia Facts

  • Over 9,200 caches hidden in Australia (September 2015)
  •  ??? registered players (September 2015)
  • Currently averaging 1 new cache found every 50.47 minutes (August 2015)
  • Currently averaging 1 new cache hidden every 18.46 hours (August 2015)
  • Unique cache formats not offered elsewhere like Virtual cache, Locationless cache, Moveable cache and Trigpoint

Potential story angles

  • Combine your love of high-tech with a passion for the outdoors
  • Start Geocaching Today! You may already have all the tools you need in your bag or pocket(a GPSr unit or a GPS enabled smartphone or tablet)
  • Geocaches are everywhere - you may be surprised to discover caches hiding in locations right near you
  • Great fun for all ages and stages - Players include families with babies and young children right through to retirees traveling the country
  • See more of Australia - Geocaching takes you to places you through you knew but never really discovered

Sample caching adventures

  • Family
  • Adventure
  • Humour

Publishable Photos

Coming Soon.

Past Media Coverage

We have collected previous media coverage.