Difference between revisions of "Media kit"

From GeoWiki
Jump to: navigation, search
(Potential story angles)
 
(5 intermediate revisions by one other user not shown)
Line 2: Line 2:
  
 
[[Geocaching]] is a high-tech treasure hunt where you track down [[cache]]s hidden by other players.
 
[[Geocaching]] is a high-tech treasure hunt where you track down [[cache]]s hidden by other players.
[[Cache]]s are often in dazzling places such as spectacular waterfalls, at lookouts or perhaps cunningly [[camouflage]]d in a city park.
+
[[Cache]]s are often in spectacular places such as waterfalls, lookouts or perhaps cunningly [[camouflage]]d in a city park.
 +
 
 +
==Quick Geocaching Australia Facts==
 +
 
 +
* Over 9,200 caches hidden in Australia (September 2015)
 +
* ??? registered players (September 2015)
 +
* Currently averaging 1 new cache found every 50.47 minutes (August 2015)
 +
* Currently averaging 1 new cache hidden every 18.46 hours (August 2015)
 +
* Unique cache formats not offered elsewhere like [[Virtual cache]], [[Locationless cache]], [[Moveable cache]] and [[Trigpoint]]
  
 
==Potential story angles==
 
==Potential story angles==
  
* Growing, with over 7,000 caches in Australia
+
* Combine your love of high-tech with a passion for the outdoors
* Combination of high-tech and outdoor activity
+
* Start Geocaching Today! You may already have all the tools you need in your bag or pocket(a GPSr unit or a GPS enabled smartphone or tablet)
* There could be something hidden in your local park
+
* Geocaches are everywhere - you may be surprised to discover caches hiding in locations right near you
* Good for all ages - families can do easy terrain, adventurers can do the ones which require abseiling, etc
+
* Great fun for all ages and stages - Players include families with babies and young children right through to retirees traveling the country
 +
* See more of Australia - Geocaching takes you to places you through you knew but never really discovered
  
 
==Sample caching adventures==
 
==Sample caching adventures==
  
===Family caching===
+
* Family
===Adventure caching===
+
* Adventure
 +
* Humour
 +
 
 +
==Publishable Photos==
 +
Coming Soon.
  
==Publishable photos==
+
==Past Media Coverage==
 +
We have collected previous [[media coverage]].

Latest revision as of 15:24, 3 September 2015

What is Geocaching?

Geocaching is a high-tech treasure hunt where you track down caches hidden by other players. Caches are often in spectacular places such as waterfalls, lookouts or perhaps cunningly camouflaged in a city park.

Quick Geocaching Australia Facts

  • Over 9,200 caches hidden in Australia (September 2015)
  •  ??? registered players (September 2015)
  • Currently averaging 1 new cache found every 50.47 minutes (August 2015)
  • Currently averaging 1 new cache hidden every 18.46 hours (August 2015)
  • Unique cache formats not offered elsewhere like Virtual cache, Locationless cache, Moveable cache and Trigpoint

Potential story angles

  • Combine your love of high-tech with a passion for the outdoors
  • Start Geocaching Today! You may already have all the tools you need in your bag or pocket(a GPSr unit or a GPS enabled smartphone or tablet)
  • Geocaches are everywhere - you may be surprised to discover caches hiding in locations right near you
  • Great fun for all ages and stages - Players include families with babies and young children right through to retirees traveling the country
  • See more of Australia - Geocaching takes you to places you through you knew but never really discovered

Sample caching adventures

  • Family
  • Adventure
  • Humour

Publishable Photos

Coming Soon.

Past Media Coverage

We have collected previous media coverage.